Our method: Blue Ocean positioning and StoryBrand messaging - how we build sites that win
About

A small studio that ships like a big one.

Web Hero is a web design and software studio at Leeds Dock. We're designers and engineers in one room, building with AI from day one - which is why our clients get big-team output without big-agency process.

Founder

Callum.

Callum started Web Hero with a simple irritation: B2B companies with brilliant products kept losing work to worse competitors with better websites. The studio exists to fix that - one rebuilt site at a time.

He shares what the studio learns - wins, misses and the odd strong opinion - most weeks on LinkedIn.

Follow Callum on LinkedIn

Callum Wells, founder of Web Hero

What we believe.

The words come first

A beautiful site with a vague message loses to an ugly one that's clear. We write the message before we design a single screen.

AI is a power tool, not a gimmick

We build with Claude Code because it makes good work faster and changes cheap - not so we can put “AI” on a slide.

You own everything

Code, accounts, content, analytics. An agency that needs lock-in to keep you isn't confident in its work.

Launch is the start

The best sites are improved every month, not rebuilt every three years. We stick around and keep shipping.