A small studio that ships like a big one.
Web Hero is a web design and software studio at Leeds Dock. We're designers and engineers in one room, building with AI from day one - which is why our clients get big-team output without big-agency process.
Callum.
Callum started Web Hero with a simple irritation: B2B companies with brilliant products kept losing work to worse competitors with better websites. The studio exists to fix that - one rebuilt site at a time.
He shares what the studio learns - wins, misses and the odd strong opinion - most weeks on LinkedIn.

What we believe.
The words come first
A beautiful site with a vague message loses to an ugly one that's clear. We write the message before we design a single screen.
AI is a power tool, not a gimmick
We build with Claude Code because it makes good work faster and changes cheap - not so we can put “AI” on a slide.
You own everything
Code, accounts, content, analytics. An agency that needs lock-in to keep you isn't confident in its work.
Launch is the start
The best sites are improved every month, not rebuilt every three years. We stick around and keep shipping.