Our method: Blue Ocean positioning and StoryBrand messaging — how we build sites that win
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Web Hero — Webby Awards Honoree 2026

The web design & software studio for ambitious B2B companies.

We design B2B websites that make buyers take you seriously, then build the software behind them — SaaS, portals, integrations and AI. Flexible retainers or one-off fixed-scope projects, and everything we build is yours from day one.

A website hero designed and built by Web Hero
A website hero designed and built by Web Hero
A website hero designed and built by Web Hero
A website hero designed and built by Web Hero
A website hero designed and built by Web Hero
Trusted by B2B teams
QuartixCademiCoptrzAvagoUniversal GasEnvirenLoadSnapOutpitchExpert SpotterAgency GeniusAMG Rib & RepairDrone RulesSqew
The problem

You’ve outgrown your website. It no longer reflects the quality of what you sell — and it’s getting in the way of sales.

Dated site

Your website and brand look dated, so buyers are quietly choosing competitors who look the part.

Stale changelog

You don’t have the time or the resource to keep the site updated and performing.

Falling graph

You don’t know which changes would actually move enquiries, so nothing changes.

Our solution

First we redesign your website. Then we plan and ship a steady roadmap of improvements across your marketing and sales funnel.

Redesign

We redesign your site so the first impression finally matches the quality of the product.

Roadmap

We plan a roadmap of improvements and ship it week by week — pages, search, content, conversion.

On-call team

We become your on-call web team — design, engineering and AI, without the agency run-around.

+128%

organic sessions, year on year, on the channel-partner site we built for Quartix

3.4x

demo requests for Cademi after we rewrote the message and rebuilt the funnel

+92%

qualified leads for Coptrz from a multilingual, evidence-led rebuild

What we
build.

Four disciplines, one team. Take one, or have us run the lot end to end.

Marketing sites built to convert

Designed around how your buyers research, engineered to load instantly, structured to get found in search and AI answers.

Marketing sitesLanding pagesE-commerce

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Marketing sites built to convert

Software your site grows into

SaaS platforms, partner portals, dashboards and internal tools, built by the same team that designed your site. No hand-off, no translation loss, no second agency.

Web appsPortalsDashboards

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Software your site grows into

AI that earns its keep

Products and integrations that put models to work inside your business: practical, shipped, measured. We run our own AI products in production, so the advice comes from scar tissue.

AI productsAutomationIntegrations

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Brand that survives contact with buyers

Identity, naming and visual systems built alongside the site, so nothing gets lost between a brand book and a build. Ambitious companies should look the part everywhere.

IdentityNamingVisual systems

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Brand that survives contact with buyers

Proof, not
promises.

Named clients, named outcomes. Every number here belongs to a written case study.

The no-risk start

We’ll redesign your homepage. Free.

Send us your URL. We redesign your homepage around how your buyers actually research, and send it back as a working page. Keep it either way. If it wins you over, we build the rest.

How it
works.

Five stages, each with deliverables you can hold us to. No mystery, no black box. See the full process.

01

Discovery

We learn your offer, your numbers and what the project has to change.

02

Buyer mapping

How your buyers research and decide, mapped page by page.

03

Strategy & wireframes

Message and structure agreed in greyscale, where change is cheap.

04

Design

You review working pages, not flat mockups, at desktop and 375px.

05

Build, launch, grow

Launched fast and measured. Then changes ship in days, not sprints.

How we build — our recommendation

Built on Claude Code.

Most agencies rent you a platform. We write your site as plain, fast code with an AI engineer working inside it — researched with real search and AI-answer data, shipped in days, and yours forever. It’s where web development is going, and for most B2B companies it’s already the better deal.

See how we build →

Live in days

AI-speed engineering compresses the build. What an agency quotes in months ships in days — without cutting the strategy.

Lighthouse 100s

Plain, fast code we can reach and fix everywhere. Full marks on performance, accessibility, best practices and SEO.

Change it by asking

A new page or a price is a prompt, not a sprint. Described in plain words, shipped — usually live the same day.

Yours forever

Plain code in a repo in your name. No platform subscription, no export wall, no agency lock-in.

From the client side
We brief Callum the way we'd brief an internal engineer, and the work comes back built, not decked. The partner platform was restructured around how fleet operators actually search, and the organic numbers followed: sessions up 128% year on year, with demo enquiries we can trace.
Sofie WestlakeSofie Westlake, Marketing Lead, Quartix
Case study
The thing nobody else fixed was the message. Web Hero rewrote how we explain the platform before redesigning a single screen, then rebuilt the funnel around demos. Requests went up 3.4x and, more usefully, the people booking now already understand what they're booking.
Liam SwansonLiam Swanson, Head of Growth, Cademi
Case study
We asked for a site that does what the food does: gets remembered. What we got carried the brand hard enough to pick up Webby recognition, and it still loads instantly on a phone in the restaurant doorway, which is where it actually earns its keep.
Mitch Renshaw, Founder, Sqew
Case study
Trade and domestic customers want opposite things, and our old site served neither. Web Hero split the routes from the first screen and refreshed the brand on the way through. Commercial enquiries now arrive with account context instead of a phone number and a guess.
Chris TaylorChris Taylor, Commercial Director, Universal Gas
Case study
Fuel cards are a category where everyone sounds identical. The identity Web Hero built makes us read like the straightforward option, and because the brand and the site shipped together, nothing got lost between a brand book and a build.
Elias Whiteoak, Managing Director, SimpleFuel
Case study
What we bought was clarity. The positioning and copy work made a complex energy data proposition explainable in one screen, and the B2B SEO that followed put us in front of the searches that matter instead of the ones that flatter.
Zach SimmonsZach Simmons, Founder, Enviren
We needed a site that did justice to the places we take people. Web Hero built something that looks the part and actually books tours, and they explained every decision in plain English along the way.
Sebastian, Founder, Heritage & Stone Tours
Straightforward to work with and quick to ship. We brief them, the work comes back done properly, and everything we paid for is ours to keep. No agency games, no being held hostage.
Alistair, Director, AMG
The new site finally matches the standard of the work we deliver on site. Project enquiries come through cleaner, and the team can update it themselves without ringing a developer every time.
Daniel Gray, Director, 4G Building Projects
Web Hero rebuilt our site around the contracts we actually want to win. It loads fast, reads clearly, and the enquiries coming through are far better qualified than they were before.
Jordan Smith, Operations Manager, Elite Cleaning Solutions
Clear, fast and reliable, which is exactly what we needed. Web Hero understood what we were trying to do and built it without the jargon or the runaround.
Matthew Quimby, Founder, Leeds Lifesaving
Accredited & ratedRead the reviews →

Fair questions.

We design B2B websites and build the software behind them: SaaS products, partner portals, integrations and AI tools. Design, build and growth from one Leeds studio.