Case study · B2B retail
How we took Coptrz into the EU market and lifted qualified leads 92%
Coptrz is a commercial drone retailer supplying equipment and training to enterprise and public-sector buyers; we built its EU launch and a drone-regulation resource.
The challenge
Coptrz sells serious equipment to serious buyers: enterprises, emergency services and public-sector teams. It needed to launch the same B2B offering into the EU market without forking the build, and to capture demand from buyers researching drone regulation.
What we built
- coptrz.eu — the EU-market site carrying the same B2B offering as the UK, launched on one system so content parity holds
- dronerules.co.uk — a drone-regulation help resource that assists buyers and captures regulation-led search demand
- Site architecture built around professional evaluation: use cases, specifications, training and compliance, not just product grids
- Qualification in the enquiry path, separating procurement-grade leads from consumer curiosity
The result
Qualified leads rose 92%, measured by sales-team acceptance rather than raw form volume, and Coptrz now runs UK and EU from one system. Metric reported from the engagement; flagged for analytics re-verification.
