Field notes from the studio.
Written from delivery, not a content calendar: real prices, real sequences, and the AI search playbook this site itself runs on. Each piece starts with the answer.
AEO and GEO: getting found in AI search.
AI engines cite pages that answer first, name entities, keep facts consistent and structure questions as questions. Lead every section with the answer, publish real FAQs, ship llms.txt and schema, and measure your share of AI answers monthly. This is AEO/GEO, and it is buyable from £850 a month.
Read the article →The B2B website redesign guide
Redesign around your buyer's research path, not your org chart. Budget £4,500 upwards for a focused B2B site, sequence strategy before design, map…
Read →Guide · 7 min readHow to brief a web agency
A strong brief states the business problem, the buyer, the measurable goal and the constraints, then lets the agency propose the solution. Brief ou…
Read →Software · 8 min readWhat API integration actually costs
Simple one-way API connections cost roughly £2,000 to £6,000. Two-way sync with business logic runs £6,000 to £20,000. Anything involving legacy sy…
Read →Software · 7 min readWebsite vs software: when do you need both?
You need software, not just a website, the moment users log in, data flows two ways, or a business process runs through the site. Most B2B companie…
Read →Pricing · 8 min readB2B web design pricing in the UK
UK B2B web design in 2026 clusters into bands: under £3,000 for template work, £4,500 to £25,000 for studio builds, £25,000 to £80,000+ for larger…
Read →