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Insights

Field notes from the studio.

Written from delivery, not a content calendar: real prices, real sequences, and the AI search playbook this site itself runs on. Each piece starts with the answer.

Launch · 2 min read · Latest

We launched a new website for Cademi.

We have launched a new website for Cademi, a multilingual training platform. The build is structured around the buyer's research path and a clear route to a demo, and it is live now.

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Launch
Launch
Launch · 2 min read

We launched a new partner portal for Quartix

We have launched a new partner portal for Quartix, the AIM-listed vehicle telematics business. It is built as software, designed and shipped by the…

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AI search · 8 min read

AEO and GEO: getting found in AI search

AI engines cite pages that answer first, name entities, keep facts consistent and structure questions as questions. Lead every section with the ans…

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Guide · 9 min read

The B2B website redesign guide

Redesign around your buyer's research path, not your org chart. Budget £4,500 upwards for a focused B2B site, sequence strategy before design, map…

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Guide · 7 min read

How to brief a web agency

A strong brief states the business problem, the buyer, the measurable goal and the constraints, then lets the agency propose the solution. Brief ou…

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Software · 8 min read

What API integration actually costs

Simple one-way API connections cost roughly £2,000 to £6,000. Two-way sync with business logic runs £6,000 to £20,000. Anything involving legacy sy…

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Software · 7 min read

Website vs software: when do you need both?

You need software, not just a website, the moment users log in, data flows two ways, or a business process runs through the site. Most B2B companie…

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Pricing · 8 min read

B2B web design pricing in the UK

UK B2B web design in 2026 clusters into bands: under £3,000 for template work, £4,500 to £25,000 for studio builds, £25,000 to £80,000+ for larger…

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Pricing

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Case studies

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