What we built
Cademi sells a multilingual training platform, and the previous site made buyers work to understand it. We rebuilt it around answer-first product pages, structured proof and one obvious next step: request a demo. The content is modelled as structured data so the team can keep publishing without a designer in the loop.
The same senior people designed the marketing site and shaped the demo funnel, so the promise on the page and the path into the product line up rather than handing off between a brand agency and a dev shop.
The outcome we are tracking
Demo requests are the metric that matters here, and that is what the new structure is built to move. We report against it rather than against raw traffic. Cademi's earlier work with us produced 3.4x demo requests, and the new site is built to keep that compounding.
Written by Callum Wells, founder of Web Hero, a Leeds B2B web design and software studio. Published 9 June 2026.