Case study · B2B SaaS
How Cademi multiplied demo requests 3.4x after a platform rebrand and rebuild
Cademi is a multilingual training platform helping organisations develop their people across markets.
Client
Cademi
Sector
Learning platform
Services
Websites, Brand identity, Software
Built on
Outcome
3.4x demo requests
The challenge
Cademi's product had outgrown its presentation. A multilingual learning platform was being judged by a site that neither demonstrated the product nor gave buyers in different markets a clear route to a demo.
What we built
- A complete website rebuild - not a reskin - with the platform's identity applied through type, colour and product presentation
- Full translation and multilingual structure so market-specific content runs on one system with content parity
- SEO rebuilt from the foundations: architecture, technical health and content mapped to how buyers search
- A demo-first funnel: product tour, role-based pages and a demo path with the minimum honest number of form fields
The result
Demo requests multiplied 3.4x following relaunch. The rebuilt, translated, search-optimised site now supports new languages and modules without redesign. Metric reported from the engagement; flagged for analytics re-verification.
“The thing nobody else fixed was the message. Web Hero rewrote how we explain the platform before redesigning a single screen, then rebuilt the funnel around demos. Requests went up 3.4x and, more usefully, the people booking now already understand what they're booking.”
Liam Swanson, Head of Business Development, Cademi