How Cademi multiplied demo requests 3.4x after a platform rebrand and rebuild
Cademi is a multilingual training platform helping organisations develop their people across markets.
Client
Cademi
Sector
Learning platform
Services
Websites, Brand identity, Software
Built on
Outcome
3.4x demo requests
The challenge
Cademi's product had outgrown its presentation. A multilingual learning platform was being judged by a site that neither demonstrated the product nor gave buyers in different markets a clear route to a demo.
What we built
- A complete website rebuild - not a reskin - with the platform's identity applied through type, colour and product presentation
- Full translation and multilingual structure so market-specific content runs on one system with content parity
- SEO rebuilt from the foundations: architecture, technical health and content mapped to how buyers search
- A demo-first funnel: product tour, role-based pages and a demo path with the minimum honest number of form fields
The result
Demo requests multiplied 3.4x following relaunch. The rebuilt, translated, search-optimised site now supports new languages and modules without redesign. Metric reported from the engagement; flagged for analytics re-verification.
“The thing nobody else fixed was the message. Web Hero rewrote how we explain the platform before redesigning a single screen, then rebuilt the funnel around demos. Requests went up 3.4x and, more usefully, the people booking now already understand what they're booking.”
Liam Swanson, Head of Business Development, CademiShort, boring and the same on almost every build. That consistency is the point: nothing here is rented, and all of it is yours.
Claude Code
An AI engineer writing plain, fast code inside the repo - reviewed by a senior human before anything ships.
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GitHub
Every change is a commit you can read and a pull request you can reject. The repository is yours from day one.
Vercel
Pages built ahead of time and served from a network near the visitor, with a preview deployment for every change.
Resend
Transactional email that reaches the inbox - form notifications and confirmations, properly authenticated.
Supabase
Postgres with row-level security, for the products that hold real records rather than just pages.
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