Case study · B2B SaaS
How Cademi multiplied demo requests 3.4x after a platform rebrand and rebuild
Cademi is a multilingual training platform helping organisations develop their people across markets.
The challenge
Cademi's product had outgrown its presentation. A multilingual learning platform was being judged by a site that neither demonstrated the product nor gave buyers in different markets a clear route to a demo.
What we built
- A complete website rebuild — not a reskin — with the platform's identity applied through type, colour and product presentation
- Full translation and multilingual structure so market-specific content runs on one system with content parity
- SEO rebuilt from the foundations: architecture, technical health and content mapped to how buyers search
- A demo-first funnel: product tour, role-based pages and a demo path with the minimum honest number of form fields
The result
Demo requests multiplied 3.4x following relaunch. The rebuilt, translated, search-optimised site now supports new languages and modules without redesign. Metric reported from the engagement; flagged for analytics re-verification.
“The thing nobody else fixed was the message. Web Hero rewrote how we explain the platform before redesigning a single screen, then rebuilt the funnel around demos. Requests went up 3.4x and, more usefully, the people booking now already understand what they're booking.”
Liam Swanson, Head of Growth, Cademi
