How we grew Quartix's channel partnerships with a dedicated site and partner portal
Quartix is a vehicle tracking provider we support with long-standing fractional marketing, a channel-partner lead-generation site and a partner portal.
Client
Quartix
Sector
Vehicle tracking
Services
Websites, Software, B2B SEO
Built on
Outcome
+128% organic sessions, year on year
The challenge
Quartix grows a large share of its business through channel partners and resellers. It needed two things its main site couldn't do well: a dedicated route to recruit new channel partners, and a way to enable existing partners to sell more - backed by ongoing marketing strategy rather than one-off projects.
What we built
- Long-standing fractional marketing support for the Quartix team: strategy and execution across the funnel, not a one-off engagement
- partners.quartix.com - a dedicated subdomain site built specifically to generate leads from new channel partners
- A partner portal where existing partners log in, model their earnings with a commission calculator, and download the resources they need to sell more
- Technical SEO and tracking so partner-sourced enquiries are measured separately from direct demand
The result
Across the engagement, organic sessions rose 128% year on year, with a dedicated partner pipeline and a self-serve portal supporting the channel. The metric is reported from the engagement and flagged for analytics re-verification before any further claims are made on it.
“The limited amount of direction needed was impressive. He understood our audience and developed really good content tailored to it, with very good web design throughout.”
Sofie Westlake, Head of Marketing, QuartixClutch verified
