Case study · B2B SaaS
How we grew Quartix's channel partnerships with a dedicated site and partner portal
Quartix is a vehicle tracking provider we support with long-standing fractional marketing, a channel-partner lead-generation site and a partner portal.
The challenge
Quartix grows a large share of its business through channel partners and resellers. It needed two things its main site couldn't do well: a dedicated route to recruit new channel partners, and a way to enable existing partners to sell more — backed by ongoing marketing strategy rather than one-off projects.
What we built
- Long-standing fractional marketing support for the Quartix team: strategy and execution across the funnel, not a one-off engagement
- partners.quartix.com — a dedicated subdomain site built specifically to generate leads from new channel partners
- A partner portal where existing partners log in, model their earnings with a commission calculator, and download the resources they need to sell more
- Technical SEO and tracking so partner-sourced enquiries are measured separately from direct demand
The result
Across the engagement, organic sessions rose 128% year on year, with a dedicated partner pipeline and a self-serve portal supporting the channel. The metric is reported from the engagement and flagged for analytics re-verification before any further claims are made on it.
“We brief Callum the way we'd brief an internal engineer, and the work comes back built, not decked. The partner platform was restructured around how fleet operators actually search, and the organic numbers followed: sessions up 128% year on year, with demo enquiries we can trace.”
Sofie Westlake, Marketing Lead, Quartix
