Our method: Blue Ocean positioning and StoryBrand messaging - how we build sites that win
Expertise - AI development

AI development services that survive production.

Agents, AI features in products and websites, and the integrations that connect models to your data, from the studio that ships its own AI products: Avago, an AI website builder, and LoadSnap, a compliance SaaS with agents in production. The advice comes from operating AI, not observing it.

AI agents and automation

Agents that do bounded jobs: triage and routing, document handling, quoting and research. Built with logging, failure states and human checkpoints, so they stay trustworthy in production.

AGENTS · WORKFLOWS · GUARDRAILS

AI in your product and site

Classifiers, assistants, semantic search and personalisation, built into the software and pages your buyers already use, where they move a number you track.

ASSISTANTS · SEARCH · CLASSIFIERS

Generative and agentic builds

Products where generative AI is the point. Avago, our own AI website builder, turns a brief into a working site end to end on Duda's API, and we build to the same standard for clients.

GENERATIVE · API · END-TO-END

We run our own AI products.

The advice comes from operating AI in production, not observing it.

Avago

Our AI website builder turns a brief into a working site end to end, built on Duda's API and run as a live commercial product.

LoadSnap

Our waste-compliance SaaS ships AI agents in production, behind a live DEFRA Digital Waste Tracking integration.

Claude Partner Program

We are part of Anthropic's Claude Partner Program, and we build with model APIs daily, in our own products and our clients'.

What AI development services actually cover.

AI development services cover the design, build and deployment of artificial intelligence into a business's products, websites and workflows. In practice that means three kinds of work: agents that carry out bounded jobs such as triage, document handling and quoting; AI features inside software, such as classification, assistants and semantic search; and the integration work that connects models to your data and your existing systems. The common thread is engineering. A model on its own does nothing for a business. AI development is the discipline of applying one to your data, your workflows and your customers, then keeping it reliable.

Much of what gets sold under this label is thinner than that. A chat widget wired to a model with no access to your systems is an installation job, not AI software development. The work that pays is specific: a classifier tuned to your categories, an assistant that can see your product data, an automation that reads the documents your team currently retypes. That is why we treat AI software development as a branch of software engineering rather than a separate mystique. The model is one component in a system that needs interfaces, permissions, logging and a place in someone's working day.

It also sits apart from advice. Consultancy tells you where AI should go; development puts it there. We do both, in that order: a fixed-price audit from £1,500 works out where AI genuinely pays in your business, and the development work builds the winning candidates. Very little of this requires custom machine learning development any more. Most valuable business AI today applies foundation models carefully to data you already hold, and where a problem genuinely needs bespoke model training or a data-science programme, the audit says so before you spend on it.

AI agents for real workflows.

An AI agent is trustworthy when four things are true: it has a bounded job, every action it takes is logged, its failure states are designed rather than discovered, and a human checkpoint sits wherever the cost of a wrong answer is real. That is the whole discipline of agentic AI development. An agent that can do anything is an agent you cannot predict. An agent with a tight job description, doing one workflow well, is a colleague you can audit.

We build agents this way because we run them this way. LoadSnap, our own waste-compliance SaaS, ships AI agents in its companion app that handle waste classification against the codes the industry actually uses, feeding a platform with a live DEFRA Digital Waste Tracking integration. Those agents work in a regulated setting, which forced the disciplines most agent demos skip: what happens when the model is uncertain, what gets escalated to a person, and what the log has to show when a customer asks how a decision was made.

For clients, the same pattern applies to triage and routing, document handling, quoting and research: workflows with clear inputs, a decision in the middle and a system to update at the end. We scope the job narrowly, define what the agent must never do, wire in the human checkpoint where judgement matters, and measure the hours removed rather than the demos survived. If a workflow does not have enough volume to repay the engineering, we say so, because an agent that saves forty minutes a week is a hobby, not a build. The measurement matters as much as the build: an agent's owner should be able to see what it handled, what it escalated and what it got wrong, because a team that cannot see those three numbers will quietly stop trusting the system.

Bounded jobsLoggingFailure statesHuman checkpoints

AI built into your product and your website.

The AI worth adding to a product or website is the kind a buyer can feel: search that understands what they meant, an assistant that has actually read your product data, classification that routes an enquiry to the right person first time, and pages that adapt to who is reading them. Decoration fails quietly. Features like these move a number you already track, and that is the test we apply before building anything. The test also rules things out: an AI badge in the corner of a homepage has never moved a pipeline number, and we will not bill you to add one.

We work at both layers. Inside products, that means classifiers, assistants and semantic search built into the software itself, the way LoadSnap's classification runs inside its app rather than beside it. On marketing sites it means the quieter uses: this site runs live personalisation, adjusting what a visitor sees based on context, and the same mechanics carry to client builds where they earn a place. Because one studio designs the site and builds the software, the AI is designed into the page or the screen, not bolted on afterwards by a second supplier.

There is a sibling discipline here that most AI development companies ignore: being visible inside AI itself. When buyers ask ChatGPT, Claude or Perplexity for a shortlist, whether you appear depends on answer-first content, entity structure and schema. That is AEO and GEO work rather than model work, and we run it as a monthly AI visibility service from £850. It pairs naturally with development, because the same understanding of how models read and cite content informs both.

ClassifiersAssistantsPersonalisationAEO/GEO

How an AI build runs: audit, prototype, production.

Every AI build here runs the same pipeline: audit, prototype, production, with a decision gate between each stage. The audit is fixed-price from £1,500, in our Action Plan format: a ranked list of where AI genuinely pays in your business, with effort, risk and expected return on each candidate, written by the engineers who would build it. It exists to kill weak ideas cheaply, which is the most valuable thing an AI supplier can do for you in week one.

The prototype stage takes the top candidate and builds it in weeks against your real data, not a sanitised sample. Real data is where AI projects live or die: the edge cases, the messy fields, the one document in ten that follows no format. A prototype that survives your actual inputs earns the production budget; one that does not has cost you a few weeks rather than a year. We write the evaluation set with your team during this stage, so working is defined by the people who own the workflow, not by us. This gate is also the kill-switch, and we use it. If the numbers do not hold, we tell you plainly and stop, because shipping a marginal AI feature costs more in maintenance than it returns.

Production means building into your stack as code you own: TypeScript, documented model APIs rather than anything proprietary to us, your model accounts, your repository, monitored and evaluated like any other production system. AI integration services are part of the same stage, whether the build is generative AI development or a plainer classifier: connecting the model to the CRM, the database or the document store where the work actually happens. You can run and extend what we ship without us, which we consider the definition of done.

Audit from £1,500Prototype in weeksProduction you own

What AI development costs.

A focused AI feature, a classifier, a contained agent or a single automated workflow, typically costs a few thousand pounds, scoped and quoted as a fixed item. Product-scale AI builds, where AI is the product or a core part of one, are scoped under our software pricing from £18,000. Ongoing AI search visibility, the AEO and GEO work that gets you cited by assistants, runs from £850 a month. And the audit that tells you which of these you actually need is fixed-price from £1,500.

What moves the price is rarely the model. It is the surroundings: how clean your data is, how many systems the AI has to touch, how expensive a wrong answer is and therefore how much evaluation and human oversight the workflow needs. A quoting agent that reads structured data from one system is cheap; the same agent reading scanned PDFs and writing into three systems is not. The audit surfaces these factors before anyone commits, which is why we insist on it for anything beyond a contained feature.

Every quote is itemised: what is being built, what it costs, and what it is expected to return. Never a day rate and a hopeful direction. We publish our floors because we would rather lose the enquiries we were never going to fit than start a relationship with a number that moves. Running costs get the same honesty: model usage is metered, so we size and cap it in the design rather than letting it surprise your finance team in month three. Most clients phase the work: a contained feature first to prove the pattern, product-scale builds once the first one has paid for itself.

Why a design and software studio, not an AI shop.

Most software projects do not fail at the code; they fail at the seam between the people who designed the promise and the people who build the product. AI projects fail there faster, because the promise is easier to inflate and the build is harder to judge. We removed the seam: the same studio designs the workflow, builds the software and ships the AI inside it, and we run our own AI products, so the advice is operational rather than theoretical.

The models change monthly; the discipline does not. Whichever model is state of the art as you read this will have been overtaken within the year, which is why we build against documented model APIs with the model as a swappable component, and why we weight the product engineering, the data plumbing, the evaluation and the interface over allegiance to any provider. An AI development company built on one model's mystique ages badly. A custom AI development partner whose work survives a model swap does not.

Honest scope, stated up front: if what you need is an off-the-shelf chatbot, buy one, and we will say so on the first call rather than invoice you for the discovery. The same honesty applies to geography. If you searched for AI development services in London, we are a Leeds studio, based at Leeds Dock and working UK-wide, remote-first, and we would rather tell you that than rent a Soho address to look closer than we are. What you get is the same senior team on the same video calls, part of Anthropic's Claude Partner Program, judged on what we have shipped.

Relevant work
Related

Fair questions.

AI development services are the design, build and deployment of AI into a business's products, websites and workflows: agents that carry out bounded jobs, features such as classification, assistants and semantic search, and the integration work that connects models to your data and systems. The distinction from advice-only engagements is that development ends in working software you run, not a report.