Our method: Blue Ocean positioning and StoryBrand messaging - how we build sites that win
Services - Software

Software, built alongside your website.

This is the lane most web agencies cannot enter. We design and build the software behind B2B websites: SaaS products, partner portals, dashboards, and API and systems integrations. We also run our own products, so we build like operators, not like a project shop.

Start a projectFree website redesignPriced after technical discovery, itemised before you commit

The seam is where projects die.

Why one studio, not two
The usual model
Agency designs itthe handoffDev shop quotes it

Screens the dev shop quotes triple for. Workflows nobody using them trusts. Every requirement translated twice, and blamed in both directions.

This studio
The same senior designs the flowwrites the build

No translation loss, no double quoting, one accountable scope. The promise on the website and the product behind it stay consistent because they’re the same job.

Why buy software here

We run our own products.

Billing, support, failure states and evaluation are daily realities for us, not slide content. The advice is operational because we operate.

The seam is where projects die

A brand agency designs screens a dev shop quotes triple for, or a dev shop ships workflows nobody trusts. Here the same senior hands design the flow and write the build, so nothing is lost in translation.

We operate our own products

Live SaaS products run by this studio mean billing, support, failure states and evaluation are daily realities, not slide content.

Priced after technical discovery

Fixed quotes from feature lists are fiction in software. We run a short discovery against your real systems and data, then itemise the build. The number we give is the number we keep.

Boring by design

TypeScript, Next.js and managed infrastructure, documented so any competent engineer could take over. Exciting architecture is a cost your business pays later; we don't sell it.

The lanes

What we build.

01

SaaS products

Full products with authentication, billing and roles done properly, built and shipped by people who run their own.

product design + engineering

02

Portals and dashboards

Customer portals, partner platforms and internal tools that extend your website into the systems behind it.

auth · roles · reporting

03

API and systems integration

CRM, ERP, stock, payment and government APIs, built against documentation with least-privilege keys and monitoring.

documented · monitored

04

AI features that earn their place

Model integration with streaming, failure states and evaluation designed in. Scoped where AI changes a workflow, not where it decorates one.

see our AI service

Owned by you, end to end

What you hold at handover.

No hostage assets. Everything below is contractually yours, documented so any competent engineer can pick it up.

Codeyours ✓
The repository, in your name

Plain, documented TypeScript. Any competent engineer can pick it up; nothing depends on us staying.

Infrastructureyours ✓
Your hosting, your accounts

Deployment, data and services run in accounts you control and pay for directly.

Datayours ✓
Your schema, your exports

Data modelled openly, exportable at will, never held behind our door.

Documentationyours ✓
A handover any engineer can read

Architecture, decisions and runbooks written down as part of the build, not on exit.

What happens, and when.

Priced after technical discovery

Fixed quotes from feature lists are fiction in software. We run a short discovery against your real systems and data, then itemise the build. The number we give is the number we keep. Building with Claude Code, working software appears in weeks, not quarters.

Week 1

Technical discovery

Against your real systems and data: what exists, what integrates, where the risk is. Ends with an itemised, fixed scope.

itemised scope
Week 2

Design and data model

Flows and screens designed by the person who will build them, with the data model agreed before code compounds on it.

approved flows
Weeks 2-6

Build in the open

Working software in staging from the first week, reviewed as it grows. Built with Claude Code, so progress is visible in days.

working software
On approval

Ship and operate

Deployed to infrastructure you own, monitored, documented, with training for your team and a plan for what's next.

live, owned, documented

Asked before every build.

The honest variable is discovery: we price after technical design, not from a feature list, and you see the itemisation. Smaller integrations and AI features scope well below a full product build.

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