Our method: Blue Ocean positioning and StoryBrand messaging - how we build sites that win
Services - Agency white label

Your web team, under your brand.

Plenty of agencies sell websites they would rather not build, or land work their team has not got the capacity for. We are the studio behind the studio: senior web design, development and Duda delivery under your brand, run through a dedicated partner portal with credit hours so the commercials stay simple. Your client never meets us, and never needs to.

Contact usWhite-label loginCredit hours from £50 an hour, senior delivery on every ticket
How white label runs

Your brand out front, our team behind it.

White label is not a referral scheme; it is delivery. You keep the client, the relationship and the margin. We do the design and development work, invisibly, through a portal built for exactly this.

The front
Their name on everything

Staging links, documents and handover files all carry your brand, not ours. As far as your client is concerned, your team built it. We stay invisible by design.

The build
Our seniors behind it

Experienced designers and Duda developers on every ticket - the same people who deliver our direct, named client work. No juniors learning on your client's site.

The portal
Your own partner login

A dedicated login to the Web Hero Experts Portal: raise and track tickets, chat directly with the team, manage sites, buy credit hours and download invoices.

The relationship
You talk to the client

We never contact your client and never appear in the work unless you ask us to. The relationship, the invoicing and the credit stay entirely with you.

Why agencies bring us in

The studio behind the studio.

Agencies bring us in behind the scenes for the builds they cannot resource or would rather not carry: deep Duda work, owned-code builds and the software behind them. The same seniors, the same standards, just under your badge.

Capacity without hiring

Plenty of agencies sell websites they would rather not build, or land work their team has not got the capacity for. Credit hours buy senior capacity the month you need it, with no retainer lock-in when you don't.

Duda depth you can resell

Seven-plus years on the platform: custom HTML and JavaScript widgets, Duda API integrations, collection-driven dynamic pages, multilingual systems and membership areas, built where the native editor stops.

Owned-code builds too

Marketing sites, landing pages and the software behind them - portals, integrations and tools - built as plain code on our own stack. The full studio capability, available to resell under your badge.

Discretion by default

White-label delivery under NDA and under your brand where required. Previews, handover files and communication are branded to you, and we publish no client metrics for partner work.

The commercials

Credit hours, kept simple.

White-label work runs on credit hours bought and tracked in the partner portal, so what you pay, what you have left and what each ticket used is always visible.

01
£50/hr

Credit hours, not retainers

Hours from £50 an hour, bought and tracked in the partner portal. Raise a ticket, we deliver, hours are drawn down as work completes.

02
Roll over

Spend them on anything

A fix, a build, a migration - whatever you need that month. Unused hours roll over, so nothing you have paid for is lost.

03
Your margin

Simple to mark up

No retainer lock-in and no inflated project fees: commercials simple enough to mark up cleanly, however your model works. Larger fixed-scope builds are quoted as projects.

How an engagement runs.

Through the partner portal, start to finish

No onboarding theatre and no new negotiation per job. Once your agency account exists, every piece of work follows the same loop: ticket in, build behind your brand, hours drawn down as it completes.

Day one

The brief

You raise a ticket in the partner portal with what the client needs, and chat directly with the team that will build it. No account managers in between.

In progress

Build, behind your brand

We design and build while you run the client relationship. Staging links carry your name, so everything you forward looks like your team's work - because commercially, it is.

On delivery

Handover and hosting

Handover files branded to you, ready to present as yours. Hosting, maintenance and retained development can stay with us behind the scenes if that suits your model.

Whenever

Ongoing tickets

Hours draw down as work completes and roll over when they don't get used. The next job is the next ticket in the portal, not a new negotiation.

Two lanes, one studio

Duda, or code your client owns.

We run both lanes daily, so the recommendation is based on fit, not on what we sell. Duda wins for fast, editable marketing sites with strong Core Web Vitals; custom code wins for products, portals and anything with real application logic. Tell us the client and we will tell you plainly which lane their job belongs in.

The Duda lane

For editor-first clients

Seven-plus years of platform depth, built where the native editor stops. The right lane when the client’s team needs to edit the site themselves and speed to launch matters.

Custom HTML, CSS and JavaScript widgets
Duda API integrations and automation
Collection-powered dynamic pages and directories
Multilingual sites and membership areas
Migrations in from WordPress, Squarespace, Wix and elsewhere

the full Duda depth →

The Claude Code lane

For owned-code builds

Sites and software built as plain code on our own stack. The right lane when the job outgrows an editor: portals, integrations, tools and builds the client should own outright.

Marketing sites and landing pages as plain code
Portals, integrations and tools behind the site
Real application logic, done properly
A repository your client can own outright
Extended later without a rebuild

how we build on Claude Code →

Asked before every partnership.

You get a login to our partner portal, buy credit hours, and raise tickets for whatever you need. We deliver under your brand - staging links and documents carry your name - and draw the hours down as work completes. Your client deals only with you; we stay behind the scenes.

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