B2B web design pricing in the UK.

The price bands, honestly

Under £3,000 buys template customisation: your logo and copy in a pre-built theme, fine for validating a startup, structurally unable to encode your buyer's journey. £4,500 to £25,000 is the studio band: real discovery, custom design, proper engineering, where most mid-market B2B businesses should buy. £25,000 to £80,000 and beyond is the larger-agency band, where you pay for team size, workshops and account management as much as output.

Web Hero prices in the studio band deliberately: websites from £4,500, software from £18,000, with every scope itemised so you can see what each pound buys. The senior-only model means none of it funds juniors learning or account managers relaying.

What moves a project up a band

Four things, in order of impact: the size and structure of the content (a 10-page site versus a 200-SKU specification catalogue), integrations and software features (portals, quoting tools, CRM and ERP connections), the depth of strategy and research, and brand work bundled alongside. Page count alone is a weak predictor; data structure is a strong one.

• Content scale and structure (collections, products, multilingual)
• Software features: logins, portals, calculators, integrations (from £18,000 with us)
• Research depth: buyer interviews, search and AI-answer mapping
• Brand and messaging work alongside the build

Monthly costs nobody puts on the pricing page

Hosting on modern infrastructure runs £0 to £50 a month for most B2B sites. Care and updates vary by stack: plugin-heavy platforms need constant patching, modern builds need little. Growth is the real ongoing line: credible UK retainers run £1,000 to £5,000 a month for SEO (ours starts at £1,000) and £850 upwards for AI visibility. Budget the engine, not just the car.

Keeping quotes comparable

Ask every bidder the same four questions: what research is included, who exactly does the work, what does the scope itemise, and what happens in the 90 days after launch. Answers expose whether a £6,000 and a £16,000 quote are actually for the same project. Our brief-writing guide in this series gives the full question set.

If you want an evidence-based starting point, the £1,500 Action Plan audits your current site and prices a prioritised roadmap, which you keep whether or not you hire us to deliver it.