Project Overview

AMG Rib & Repair serves Ireland's marine community with expert rigid inflatable boat maintenance and emergency repairs. Operating in a specialized market where reputation is everything, they needed a digital presence that would establish them as Ireland's go-to RIB specialists while conveying the urgency and reliability their service provides.

We created a robust digital platform that captures both their technical expertise and their understanding of what boat ownership means to their clients.

The Challenge

Building Maritime Trust

RIB owners are passionate about their boats and paranoid about who touches them. They need absolute confidence in their repair service's expertise, especially when dealing with expensive equipment that their safety depends on. AMG needed to establish credibility quickly with both recreational sailors and commercial operators.

The website had to serve dual purposes - attracting routine maintenance customers while being instantly useful during marine emergencies when every minute counts.

Our Approach

Trust Through Expertise

Our design approach balanced technical credibility with marine lifestyle appeal. We used a color palette inspired by Irish coastal waters - deep navy blues, seafoam greens, and crisp whites that immediately establish the marine context. Bold typography conveys strength and reliability while remaining readable on mobile devices in bright marina conditions.

The service architecture clearly segments routine maintenance from emergency repairs, with prominent emergency contact options that remain visible during scrolling. We built comprehensive service descriptions that educate boat owners while demonstrating AMG's expertise.

Results & Impact

Marine Market Leadership

The AMG website has successfully positioned the company as Ireland's premier RIB service provider. The professional presentation and comprehensive service information have built confidence among boat owners who previously relied solely on word-of-mouth recommendations.

The clear emergency response messaging has driven significant urgent repair business, with the website serving as a critical touchpoint during stressful breakdown situations. The authority established online has supported expansion into commercial contracts.

The Final Product