Project Overview

Extension represents a bold evolution - from generalist marketing agency to laser-focused B2B growth consultants. This strategic pivot required more than a rebrand; it demanded a complete reimagining of how they present their value to ambitious B2B companies. They needed to shed the agency image while establishing credibility in the consulting space.

We created a sophisticated digital platform that positions Extension as the strategic partner B2B companies need to achieve explosive growth.

The Challenge

Category Transformation

The transition from marketing agency to growth consultancy meant competing in an entirely different arena. Where agencies compete on creativity and execution, consultants compete on strategic thinking and business impact. Extension needed to convince skeptical executives that former agency people could deliver boardroom-level strategic value.

They also faced the challenge of maintaining existing client relationships while attracting a new category of customer - one that values frameworks over campaigns, strategy over tactics.

Our Approach

From Agency to Authority

We developed a design language that speaks to B2B executives - clean, professional, and results-focused. Data visualizations and growth charts replace creative portfolios. Case studies emphasize metrics and methodologies over aesthetic achievements. The color palette shifts from agency-bright to consultant-sophisticated.

The content architecture showcases Extension's proprietary frameworks and methodologies, positioning them as thought leaders rather than service providers. We built assessment tools that demonstrate value immediately, resource libraries that attract ongoing engagement, and clear pathways from insight to implementation.

Results & Impact

B2B Authority Established

The Extension rebrand and website have successfully completed the transition from agency to consultancy. The sophisticated presentation and focus on methodologies rather than deliverables has attracted a new caliber of client - B2B companies seeking transformation rather than marketing services.

The data-driven approach and proprietary frameworks have established Extension as serious strategic thinkers. The platform's ability to demonstrate value through tools and assessments has shortened sales cycles and justified premium consulting fees.

The Final Product