Project Overview

Heritage and Stone Tours brings Southern England's magnificent history to life through intimate, expert-led private tours. They came to us with exceptional knowledge and passionate guides but struggled to convey the magic of their experiences online. Generic tourism sites couldn't capture what makes their tours special - the personal attention, hidden locations, and stories you won't find in guidebooks.

We created an immersive digital experience that transports visitors to ancient stone circles and medieval castles before they even book.

The Challenge

Competing with Giants

The UK tourism market is dominated by large operators offering cookie-cutter experiences at famous sites. Heritage and Stone's personalized approach and access to lesser-known locations justified premium pricing, but communicating this value online proved challenging.

They needed to appeal to diverse audiences - history enthusiasts wanting depth, photographers chasing perfect light, families seeking engaging experiences, and international visitors planning once-in-a-lifetime trips. Each required different messaging while maintaining brand coherence.

Our Approach

Journey Before the Journey

We approached the website as a journey itself. Rich, atmospheric photography draws visitors into misty mornings at Stonehenge, golden sunsets over Salisbury Cathedral, and hidden Medieval villages. The design uses subtle parallax scrolling and fade transitions that create a sense of movement and discovery.

The booking system goes beyond basic calendar functionality - it's a tour customization experience. Visitors can combine locations, adjust timing for photography enthusiasts, add special experiences like private access opportunities, and see real-time pricing that reflects their unique itinerary.

Results & Impact

Tourism Excellence Achieved

The Heritage and Stone website has elevated the company from local tour operator to premium experience provider. The immersive design successfully conveys the emotional and educational value of private tours, justifying premium pricing that seemed impossible before.

The sophisticated booking system has streamlined operations while enhancing customer experience. The ability to customize tours online has attracted high-value clients who appreciate personalization and are willing to pay for it.

The Final Product