Project Overview

Quartix partnered with WebHero and Extension to revolutionize their paid advertising strategy through precision-engineered landing pages. This wasn't about creating generic PPC pages - it was about building a sophisticated conversion ecosystem where every element is optimized for specific audiences and traffic sources.

We developed a comprehensive landing page system that transforms paid traffic into qualified leads through intelligent design and continuous optimization.

The Challenge

Segment-Specific Conversion

Vehicle tracking serves dramatically different markets - from single-van businesses to thousand-vehicle fleets. Each segment has unique concerns, decision criteria, and objection patterns. A generic landing page trying to serve all would serve none effectively.

Quartix's PPC campaigns were driving traffic but bleeding money through poor conversion. Visitors arrived with specific intent shaped by ad messaging but landed on pages that didn't continue that conversation. The disconnect was expensive.

Our Approach

Precision Conversion Design

Our approach treated each landing page as a precision instrument tuned for specific audiences. Small fleet owners see testimonials from similar businesses and pricing that makes sense at their scale. Enterprise visitors encounter case studies from recognizable brands and emphasis on integration capabilities.

The design system employs psychological triggers specific to each segment: urgency for time-pressed small business owners, ROI calculations for financial decision-makers, compliance benefits for regulated industries, and efficiency metrics for operations managers. Every element from headline to CTA button color underwent rigorous testing.

Results & Impact

Conversion Excellence

The new landing page ecosystem has revolutionized Quartix's paid advertising performance. Each segment now experiences a tailored journey that addresses their specific needs and concerns, dramatically improving relevance and trust.

The systematic approach to testing and optimization has created a culture of continuous improvement. Every campaign provides data that refines future iterations, creating compounding returns on the initial investment.

The Final Product