Depth in the business models we build for most.
Industries change the content; the business model changes the website. These are the models where we've done the work enough times to have opinions.
B2B SaaS.
Turning trials and demo requests into accounts. Positioning, pricing pages that don't hide, product story-telling and the demo funnel — we've rebuilt them all, and our own products run on the same playbook.
SEE: QUARTIX · CADEMI
B2B service.
Considered buyers comparing shortlists. The site's job is to win the comparison: proof, process and people, organised the way a buying committee reads them.
SEE: COPTRZ
B2B retail.
Selling into stockists, distributors and trade. Catalogues that work like sales tools, trade portals, and the credibility layer that gets you ranged.
TRADE PORTALS · CATALOGUES · DISTRIBUTOR PACKS
B2B e-commerce.
Trade ordering that feels effortless: contract pricing, fast repeat ordering, quote-to-order flows and the ERP integrations that keep stock and pricing honest.
REORDER · ACCOUNT PRICING · ERP SYNC
FMCG & food.
Brands that need to be remembered. Standout design with the operational pages — stockists, wholesale, allergens — done properly underneath.
SEE: SQEW — WEBBY HONOREE 2026
Duda platform.
Seven-plus years of design and development depth on Duda: custom widgets, API integrations and agency-partner support behind the scenes.
WIDGETS · API · WHITE LABEL