Websites for electricians, domestic and commercial.
Electrical work splits into two businesses that happen to share a van: domestic jobs won on speed and trust, and commercial contracts won on capability and compliance. A website built for one loses the other - the homeowner is scared off by talk of three-phase installations, and the facilities manager finds nothing they can put in a tender file.
We build sites that hold both lanes apart deliberately: a domestic side that converts like a trade site should, and a commercial side that reads like the capable contractor you are - accreditations, capability statements and the evidence a procurement process actually asks for.
lanes on one site: domestic trust and commercial capability
conversion-built trade site, itemised before you commit
the considered-purchase lanes where explanation-first pages win
The domestic customer judges you in seconds. The commercial buyer assembles evidence. A website built for one loses the other.
Domestic work: findable and credible, fast.
The domestic customer behaves like every trade customer: they search locally on a phone, they judge you in seconds, and they choose on visible trust - real photos, verifiable Google reviews, the accreditations you hold shown properly, and a clear number to call. The site's job is to be found for the work you want in the areas you cover, and to not fumble the conversion once it is.
The accreditation point deserves care: display the certification bodies you are genuinely registered with, exactly as their brand rules require, and nothing you are not. Customers increasingly check registers directly, and a mismatch costs more trust than the logo ever bought.
Commercial contracts are a different buyer entirely.
A facilities manager or main contractor shortlisting electrical subcontractors is not browsing - they are assembling evidence. Insurance levels, accreditations, health and safety posture, the scale of work you have delivered, and whether you can service a contract of their size. A capability page that states those things plainly, with downloadable documentation, does the job a glossy homepage cannot: it survives being forwarded to the person who actually signs.
This is where most electrician websites leave money on the table. The domestic site is fine, but there is nothing a commercial buyer can use, so the commercial work stays word-of-mouth. One properly built capability section changes what the business can bid for.
EV charging and renewables are considered purchases.
The growth lanes in electrical work - EV charge points, solar, battery storage - behave nothing like a fuse board swap. The customer researches for weeks, does not understand the options, and is nervous about cowboys in a field that attracts them. The contractor who explains wins: what the options actually are, what affects the price, what the process looks like, what can go wrong. Explanation-first pages rank for the questions people genuinely type, and they arrive at the quote stage already trusting you.
These pages compound. A domestic callout is won once; a well-built EV charging page keeps ranking and keeps converting as demand grows, which makes it some of the highest-return content an electrical firm can own.
What an electrician's website has to nail.
- Domestic and commercial lanes separated from the homepage
- Accreditations you genuinely hold, shown to scheme brand rules
- A capability page that survives being forwarded to procurement
- Insurance, H&S posture and scale of work stated plainly
- Explanation-first pages for EV charging and renewables
- Real photos, verifiable Google reviews, tappable number
- Instant mobile load - speed is trust for a trade
- One system with your Google Business Profile
Websites from £4,500
Strategy, design, build, local SEO foundations and analytics - itemised before you commit, yours from day one.
Built for Google's own tests
Plain, fast code that scores top marks on Lighthouse, because speed is a ranking factor and a conversion factor in the same breath.
Growth from £850/mo
SEO, paid search and AI visibility once the site is live - reported on enquiries, not vanity metrics.
If domestic callouts from your immediate area are the whole business and the diary is full, a modest site plus a well-run Google Business Profile may be all the web presence you need - and we will say so. We earn our keep when you are chasing commercial contracts, building the EV and renewables side, or hiring and need the pipeline to justify it.
Fair questions.
From £4,500 with us, itemised before you commit: strategy, design, build, local SEO foundations and analytics. A site that also needs a proper commercial capability section is usually the same band - the work is in content and structure rather than extra pages.