How we built AMG Rib & Repair a site that wins repair enquiries
AMG Rib & Repair are RIB and inflatable-boat repair specialists serving leisure and commercial operators.
Client
AMG Rib & Repair
Sector
Marine repair
Services
Websites, Brand identity
Built on
Outcome
New site built to win repair enquiries
The challenge
AMG do specialist, hands-on work - repairing and re-tubing RIBs and inflatable boats - but had no website that explained it or captured the enquiries. Owners researching a repair need to know quickly whether AMG handle their type of boat, what the process is, and how to get a quote, without trawling a Facebook page.
What we built
- A fast, mobile-first site that explains the repair and re-tube services in plain terms a boat owner trusts
- An enquiry path built to capture the detail the workshop needs - boat type, problem, photos - so the first reply is useful
- A brand refresh applied through the build, so a specialist workshop reads as established and credible
The result
AMG now have a site that does justice to the work and turns research into qualified repair enquiries, owned outright with nothing held hostage. Presented deliverable-led: no traffic metric is claimed for this engagement.
“Straightforward to work with and quick to ship. We brief them, the work comes back done properly, and everything we paid for is ours to keep. No agency games, no being held hostage.”
Short, boring and the same on almost every build. That consistency is the point: nothing here is rented, and all of it is yours.
Claude Code
An AI engineer writing plain, fast code inside the repo - reviewed by a senior human before anything ships.
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GitHub
Every change is a commit you can read and a pull request you can reject. The repository is yours from day one.
Vercel
Pages built ahead of time and served from a network near the visitor, with a preview deployment for every change.
Resend
Transactional email that reaches the inbox - form notifications and confirmations, properly authenticated.