Our method: Blue Ocean positioning and StoryBrand messaging — how we build sites that win
ServicesIndustriesExpertiseCase studiesPricingProcessAboutAction PlanInvestorsLogin
Get a free website redesignBook a call
Case study · B2B service

How we built AMG Rib & Repair a site that wins repair enquiries

AMG Rib & Repair are RIB and inflatable-boat repair specialists serving leisure and commercial operators.

AMG Rib & Repair site shown on a desktop mockup

Client

AMG Rib & Repair

Sector

Marine repair

Services

Websites, Brand identity

Built on

Claude Code

Outcome

New site built to win repair enquiries

The challenge

AMG do specialist, hands-on work — repairing and re-tubing RIBs and inflatable boats — but had no website that explained it or captured the enquiries. Owners researching a repair need to know quickly whether AMG handle their type of boat, what the process is, and how to get a quote, without trawling a Facebook page.

What we built

  • A fast, mobile-first site that explains the repair and re-tube services in plain terms a boat owner trusts
  • An enquiry path built to capture the detail the workshop needs — boat type, problem, photos — so the first reply is useful
  • A brand refresh applied through the build, so a specialist workshop reads as established and credible

The result

AMG now have a site that does justice to the work and turns research into qualified repair enquiries, owned outright with nothing held hostage. Presented deliverable-led: no traffic metric is claimed for this engagement.

In their words
Straightforward to work with and quick to ship. We brief them, the work comes back done properly, and everything we paid for is ours to keep. No agency games, no being held hostage.
Alistair, Director, AMG Rib & Repair
Related
More case studies