How we built OutPitch, an AI sales agent that doesn't sound like AI
OutPitch is our own outbound AI sales agent: it calls prospects, holds a real sales conversation, qualifies them and books the appointment.
Client
OutPitch
Sector
AI sales software
Services
Software, AI, Brand identity
Built on
Outcome
OUR OWN PRODUCT built, branded and shipped in-house
The challenge
Voice AI platforms were built by engineers for engineers. The capability existed, but a director of a small business could not sit down and get an agent making real calls without a developer. The gap was not the model, it was the product around it: telephony and voice quality at the level of the specialist platforms, with the ease of software people actually enjoy using.
What we built
- An outbound AI sales agent that calls prospects, holds a natural sales conversation, qualifies, books appointments, gathers feedback and schedules callbacks
- A demo call straight from the landing page, so a visitor hears their own agent working within about ninety seconds of arriving
- Plain-English configuration: how the agent sounds and behaves is set with toggles rather than prompt engineering
- Live call monitoring, with the ability to coach the agent mid-call, and appointments written straight into the calendar
- Voice as the first channel, with email, SMS and WhatsApp designed to follow on the same agent model
The result
OutPitch runs as a working product for small-business directors, solo B2B sales operators and agencies running outbound for clients. We build and run it ourselves, so the engineering, the brand and the go-to-market are all ours. Presented deliverable-led: no performance figure is claimed here.
