How we built SimpleFuel's site across bulk fuel, cards and telematics
SimpleFuel is a B2B business offering bulk fuel, fuel cards and telematics.
Client
SimpleFuel
Sector
Bulk fuel, cards & telematics
Services
Websites
Built on
Outcome
New site for bulk fuel, cards & telematics buyers
The challenge
SimpleFuel sells three related but distinct things - bulk fuel, fuel cards and telematics - to fleet buyers who compare on price, coverage and control. The site had to explain all three clearly without collapsing into commodity jargon, and route enquiries to the right product.
What we built
- A site architecture that gives bulk fuel, fuel cards and telematics their own clear space, the way buyers actually evaluate them
- Plain-speaking, numeric product pages built for fleet managers rather than corporate wallpaper
- Enquiry routing that captures fleet size and usage up front, so the sales conversation starts qualified
The result
One site now carries three product lines without confusing the buyer, each with its own route to a qualified enquiry. Presented deliverable-led: no performance metric is claimed for this engagement.
“Fuel cards are a category where everyone sounds identical. The identity Web Hero built makes us read like the straightforward option, and because the brand and the site shipped together, nothing got lost between a brand book and a build.”
Elias Whiteoak, Founder, SimpleFuel
Short, boring and the same on almost every build. That consistency is the point: nothing here is rented, and all of it is yours.
Claude Code
An AI engineer writing plain, fast code inside the repo - reviewed by a senior human before anything ships.
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GitHub
Every change is a commit you can read and a pull request you can reject. The repository is yours from day one.
Vercel
Pages built ahead of time and served from a network near the visitor, with a preview deployment for every change.
Resend
Transactional email that reaches the inbox - form notifications and confirmations, properly authenticated.