How we built a bookings-led tour site for Stonehenge Heritage Tours
Stonehenge Heritage Tours runs private guided day tours of Stonehenge, Salisbury, Bath and the Cotswolds departing from London.
Client
Stonehenge Heritage Tours
Sector
Tour operator
Services
Websites
Built on
Outcome
Private tours flexible pickup, experience-led storytelling
The challenge
A private tour is an experience sold on trust and imagery long before anyone pays. The site had to make a day tour from London feel effortless to plan - what you see, where you're picked up, how the day runs - across a range of destinations and tour types, while staying easy for the team to update as tours and availability change.
What we built
- A destination-led site covering Stonehenge, Salisbury, Bath and the Cotswolds, with tour types split so visitors self-select the right day out
- Experience-first pages leading with photography and clear itineraries, plus airport transfers and an interactive map
- Enquiry and planning routes designed to turn browsers into booked private tours, with flexible pickup made obvious
- Built on Duda so the team can edit tours, destinations and availability themselves without a developer
- Full SEO output including sitemap and robots, plus analytics and uptime monitoring
The result
Stonehenge Heritage Tours has a site that sells the experience and that the team can keep current themselves. Presented deliverable-led: no traffic or booking figure is claimed here.
Stonehenge Heritage Tours is built on a managed platform their own team can edit. Where in-house editing matters more than custom engineering, that is the right call and we say so.