How we built and branded Torchpass, a continuity plan for founders
Torchpass is our own product: a continuity plan for people who hold the only set of keys, stored end to end encrypted so their people can step in.
Client
Torchpass
Sector
Business continuity software
Services
Websites, Software, Brand identity
Built on
Outcome
OUR OWN PRODUCT brand, marketing site and product
The challenge
In most small companies one person holds the accounts, the passwords, the supplier relationships and the knowledge that keeps the business running. If something happens to them, none of it is reachable. The product problem is trust: the same store that makes a plan usable by the right people at the right moment must be one that nobody, including us, can read.
What we built
- A brand and marketing site for a product whose subject matter is genuinely uncomfortable, written to be calm and plain rather than alarming
- Zero-knowledge positioning carried through the site: end-to-end encryption, offline recovery so a plan opens without us, and a multi-party time-gated release protocol
- A WebGL thread field behind the hero, self-hosted alongside GSAP and Three.js so the page ships without third-party CDN calls
- A static build with no framework: a composer script assembles pages and the sitemap from source partials, so the deployed site is plain HTML served directly
- A pre-flight check script that fails the build on broken links, bad anchors, heading-order problems, missing SEO fields and leftover placeholders
The result
Torchpass runs as a Web Hero trading name with the brand, the site and the product all built in-house. Presented deliverable-led: no adoption figure is claimed here.
Short, boring and the same on almost every build. That consistency is the point: nothing here is rented, and all of it is yours.
Claude Code
An AI engineer writing plain, fast code inside the repo - reviewed by a senior human before anything ships.
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GitHub
Every change is a commit you can read and a pull request you can reject. The repository is yours from day one.
Vercel
Pages built ahead of time and served from a network near the visitor, with a preview deployment for every change.
Resend
Transactional email that reaches the inbox - form notifications and confirmations, properly authenticated.
Supabase
Postgres with row-level security, for the products that hold real records rather than just pages.
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