Our method: Blue Ocean positioning and StoryBrand messaging - how we build sites that win
Case study · b2b-service

How we rebuilt the We Are Extension site around their service

We Are Extension is a B2B consultancy. We rebuilt their site around how their service actually works, from audit through to implementation.

We Are Extension site shown on a desktop mockup

Client

We Are Extension

Sector

B2B consultancy

Services

Websites

Built on

Built with

Outcome

See result

The challenge

A consultancy sells a process, and a site that lists services as a flat menu leaves the buyer to work out what actually happens and in what order. The rebuild needed to make the shape of the engagement legible, so a prospect can see where they would enter it and what each stage produces.

What we built

  • A full rebuild in Next.js, replacing the previous site
  • A page for each stage of the engagement - audit, positioning, SEO and GEO, and implementation - so the service reads as a sequence rather than a list
  • A how-we-work page and an approach page carrying the method behind the stages
  • A working contact route into the engagement

The result

We Are Extension have a site that explains the engagement in the order a buyer meets it. The before and after sit in our free-redesign library. Presented deliverable-led: no traffic or enquiry figure is claimed here.

The stack behind it

Short, boring and the same on almost every build. That consistency is the point: nothing here is rented, and all of it is yours.

Claude Code

Claude Code

An AI engineer writing plain, fast code inside the repo - reviewed by a senior human before anything ships.

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GitHub

GitHub

Every change is a commit you can read and a pull request you can reject. The repository is yours from day one.

Vercel

Vercel

Pages built ahead of time and served from a network near the visitor, with a preview deployment for every change.

Resend

Resend

Transactional email that reaches the inbox - form notifications and confirmations, properly authenticated.

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